diff --git a/Makefile b/Makefile
index 4d259965..cf9eaf33 100644
--- a/Makefile
+++ b/Makefile
@@ -22,7 +22,9 @@ PROXY           ?= http://proxy.foo.com:8000
 NO_PROXY        ?= localhost,127.0.0.1,.svc.cluster.local
 USE_PROXY       ?= false
 PUSH_IMAGE      ?= false
-COMMIT          ?= commit-id
+# use this variable for image labels added in internal build process
+LABEL           ?= org.airshipit.build=community
+COMMIT          ?= $(shell git rev-parse HEAD)
 IMAGE           ?= ${DOCKER_REGISTRY}/${IMAGE_PREFIX}/${IMAGE_NAME}:${IMAGE_TAG}
 GO_BUILDER      ?= docker.io/golang:1.10-stretch
 
diff --git a/tools/drydock_image_build.sh b/tools/drydock_image_build.sh
index 41c2a4da..e0e585ad 100755
--- a/tools/drydock_image_build.sh
+++ b/tools/drydock_image_build.sh
@@ -22,7 +22,7 @@ then
   ADDL_BUILD_ARGS="${ADDL_BUILD_ARGS}| --build-arg PIP_TRUSTED_HOST=${PIP_TRUSTED_HOST}"
 fi
 
-docker build --network host -t ${IMAGE} \
+docker build --network host -t ${IMAGE} --label ${LABEL} \
   --label org.opencontainers.image.revision=${COMMIT} \
   --label org.opencontainers.image.created="$(date --rfc-3339=seconds --utc)" \
   --label org.opencontainers.image.title=${IMAGE_NAME} \