diff --git a/doc/source/install/install.rst b/doc/source/install/install.rst
index 75a9b8f39a..b2c9e1da8c 100644
--- a/doc/source/install/install.rst
+++ b/doc/source/install/install.rst
@@ -1,12 +1,33 @@
-.. _install:
-
 Install and configure the Bare Metal service
 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
 
 This section describes how to install and configure the
-Bare Metal service, code-named ironic.
+Bare Metal service, code-named ironic, manually from packages on one of the
+three popular families of Linux distributions.
 
-Note that installation and configuration vary by distribution.
+Alternatively, you can use one of the numerous projects that install ironic.
+One of them is provided by the bare metal team:
+
+* `Bifrost <https://docs.openstack.org/bifrost/latest/>`_ installs ironic in
+  the standalone mode (without the rest of OpenStack).
+
+More installation projects are developed by other OpenStack teams:
+
+* `Kolla
+  <https://docs.openstack.org/kolla-ansible/latest/reference/bare-metal/ironic-guide.html>`_
+  can install ironic in containers as part of OpenStack.
+* OpenStack-Ansible has a `role to install ironic
+  <https://docs.openstack.org/openstack-ansible-os_ironic/latest/>`_.
+* TripleO uses ironic for provisioning bare metal nodes and can also be used
+  `to install ironic
+  <https://docs.openstack.org/project-deploy-guide/tripleo-docs/latest/features/baremetal_overcloud.html>`_.
+
+.. NOTE(dtantsur): add your favourite installation tool, but please link to the
+   **Ironic guide**, not to the generic page. If a separate Ironic guide does
+   not exist yet, create it first.
+
+Contents
+--------
 
 .. toctree::
    :maxdepth: 2