diff --git a/tools/build-all-docker-images b/tools/build-all-docker-images
index 86046fa471..dfd970426e 100755
--- a/tools/build-all-docker-images
+++ b/tools/build-all-docker-images
@@ -30,6 +30,7 @@ function set_defaults {
     PREFIX=centos-rdo-
     NAMESPACE=kollaglue
     [ -f $WORKDIR/.buildconf ] && . $WORKDIR/.buildconf
+    [ -n "${FORCE_PREFIX}" ] && PREFIX="${FORCE_PREFIX}"
 }
 
 function has_changed {
@@ -137,6 +138,7 @@ A wrapper to build-docker-image that build all images in order.
 
 Options:
 
+--prefix <image_prefix>
 --from <git-revision>
 --to <git-revision>
 
@@ -149,7 +151,7 @@ trap 'interrupted' INT
 
 
 ARGS=$@
-PARSED_ARGS=$(getopt -q -o hr:n:t: -l help,namespace:,release,tag:,private-registry:,from:,to:,testmode -- "$@")
+PARSED_ARGS=$(getopt -q -o hr:n:t: -l help,prefix:,namespace:,release,tag:,private-registry:,from:,to:,testmode -- "$@")
 
 eval set -- "$PARSED_ARGS"
 
@@ -160,6 +162,10 @@ while :; do
                 exit 0
                 ;;
 
+    (--prefix)  shift
+                FORCE_PREFIX="$1"
+                ;;
+
     (--namespace|-n)
                 shift
                 FORCE_NAMESPACE="$1"
diff --git a/tools/build-docker-image b/tools/build-docker-image
index cc23abe1af..0f698af39c 100755
--- a/tools/build-docker-image
+++ b/tools/build-docker-image
@@ -20,6 +20,7 @@ Usage: $0 [options]
 
 Options:
 
+--prefix <image_prefix>
 --private-registry, -r <registry_address[:port]>
 --namespace, -n <namespace>
 --tag, -t <tag>
@@ -35,7 +36,7 @@ EOF
 [ -f $TOPDIR/.buildconf ] && . $TOPDIR/.buildconf
 [ -f $IMGDIR/.buildconf ] && . $IMGDIR/.buildconf
 
-ARGS=$(getopt -o hr:n:t:pfuN -l help,namespace:,push,pull,private-registry:,release,tag:,force-rm,no-cache,no-use-released-parent -- "$@") || { usage >&2; exit 2; }
+ARGS=$(getopt -o hr:n:t:pfuN -l help,prefix:,namespace:,push,pull,private-registry:,release,tag:,force-rm,no-cache,no-use-released-parent -- "$@") || { usage >&2; exit 2; }
 
 eval set -- "$ARGS"
 
@@ -46,6 +47,10 @@ while :; do
                 exit 0
                 ;;
 
+    (--prefix)  shift
+                FORCE_PREFIX="$1"
+                ;;
+
     (--release) MODE=release
                 NAMESPACE=$RELEASE_NAMESPACE
                 TAG=$RELEASE_TAG
@@ -105,9 +110,15 @@ if [ "$NAMESPACE" = "$RELEASE_NAMESPACE" ] \
     exit 1
 fi
 
+if [[ -n "${PREFIX}" && -n "${FORCE_PREFIX}" ]]; then
+    PREFIX="${FORCE_PREFIX}"
+fi
+
+
 if [[ -n $REGISTRY ]]; then
     NAMESPACE="${REGISTRY}/${NAMESPACE}"
 fi
+
 IMAGE="${PREFIX}${IMGDIR##*/}"
 FULLIMAGE="${NAMESPACE}/${IMAGE}${TAG:+:${TAG}}"