diff --git a/README.rst b/README.rst
index 3de85cbf4c..dd8b415991 100644
--- a/README.rst
+++ b/README.rst
@@ -10,23 +10,32 @@ Octavia
     :target: https://pypi.python.org/pypi/octavia/
     :alt: Downloads
 
-Operator-grade open source scalable load balancer.
+Octavia is an operator-grade open source scalable load balancer for use in
+large OpenStack deployments. It delivers load balancing services on `amphorae
+<http://docs.openstack.org/developer/octavia/main/glossary.html>`_ and
+provides centralized command and control. Octavia is currently the reference
+backend for Neutron LBaaS. In the near future, Octavia is likely to become the
+standard OpenStack LBaaS API endpoint.
 
-* Free software: Apache license
-* Documentation: http://docs.openstack.org/developer/octavia
-* Source: http://git.openstack.org/cgit/openstack/octavia
-* Bugs: http://bugs.launchpad.net/octavia/
+Octavia is distributed under the terms of the Apache License, Version 2.0.
+The full terms and conditions of this license are detailed in the LICENSE
+file.
 
-The Octavia project seeks to become the standard operator-grade load balancer
-in use in large OpenStack deployments. Note that it is not competing with the
-Neutron LBaaS extension and may never actually replace it. Rather, Octavia
-should be seen as "yet another vendor" which is accessed via a driver for
-Neutron LBaaS.
+Project resources
+~~~~~~~~~~~~~~~~~
+
+Developer documentation for the Octavia project is available at
+http://docs.openstack.org/developer/octavia
+
+The project source code repository is located at
+http://git.openstack.org/cgit/openstack/octavia
+
+Project status, bugs, and requests for feature enhancements are tracked on
+http://launchpad.net/octavia
 
 For more information on project direction and guiding principles for
 contributors, please see the CONSTITUTION.rst file in this directory, or
-specifications in the specs/ subdirectory. Other documentation can be
-found in the docs/ directory.
+specifications in the specs/ sub-directory.
 
-Please also see https://wiki.openstack.org/wiki/Octavia/Roadmap for the
-latest version of our project roadmap.
+The project roadmap is available at
+https://wiki.openstack.org/wiki/Octavia/Roadmap